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Lionel Messi became United Nations’ ambassador for ‘Responsible Tourism’ before he landed his foot in Italy. Messi is currently in Italy for today’s AS Roma vs FC Barcelona game, their quarterfinals tie second-leg. Barcelona has an advantage from the first-leg as they carry their 4-1 lead and here arrives Messi with a double responsibility on his head.

Giallorossi believing in miracle after the 4-1 debacle

First, Messi needs to lead his team into Uefa Champions League 2017/18 semi-finals. And then being United Nations’ ‘Responsible Tourism’ brand ambassador he needs to be a responsible tourist in Rome. The Argentine talisman was named the new Ambassador for Responsible Tourism for the United Nations’ World Tourism Organisation (OMT) on Saturday after Barcelona vs Leganes game.

OMT’s Secretary General Zurub Pololokashvili met Messi on Saturday night. He enjoyed La Pulga’s hat-trick performance against Leganes and later told him the good news. WTO’s Responsible Tourism ambassador role has the objective of boosting and promoting the value of responsible holidays. Messi is honoured to form part of the project.

FC Barcelona official website reports as Messi told, “The United Nations’ World Tourism Organisation works for tourism to be a source of development, and I’m very pleased to join this work to promote responsible tourism. Every time that I have traveled, it has allowed me to find out about other cultures and societies, as well as other ways of seeing the world – something I believe is very enriching.”

Zurub Pololokashvili is very positive after getting Messi on board of United Nations’ ‘Resposible Tourism’. He said, “For the OMT, the support of a footballer like Messi means being able to continue sharing the positive values and real benefits that tourism represents, with everyone.”

He adds, “Messi exceeds all superlatives as a sportsman, and is an example of will, constant hard-work and perseverance producing good results. We are honoured that he has joined the OMT’s cause.”


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