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Cristiano Ronaldo brand partners shying away, Ronaldo rape accusations, Juventus support

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Juventus stand by Cristiano Ronaldo on rape accusations but partner brands seems to be shying away from him

Cristiano Ronaldo took a strong stand yesterday denying the rape accusations on his official twitter account. His current club, Juventus also came in support as they release an official statement showing their support to the ace footballer, but partner brands seems to be shying away from CR7.

Juventus official twitter handle writes, “Cristiano Ronaldo has shown in recent months his great professionalism and dedication, whih is appreciated by everyone at Juventus. The events allegedly dating back to almost 10 years ago don’t change this opinion, which is shared by anyone who come into contact with this great champion.”

Kathryn Mayorga’s complain case against Ronaldo has been reopened by Las Vegas metropolitan police department. And, the brands associated with the star players don’t want to risk their brand image for the sake of the player to be damaged. They are closely monitoring the situation and have started making their official announcement on their association with the player.

Nike, world’s largest sports apparel brand who has a life time contract with the player for more than $1 billion has released their official announcement. They said as The Independent reports, “We are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”

Ronaldo is associated with Nike since 2003 and he only signed a life-time deal with the company two years ago for more than $1 billion. If things didn’t turn out good for the players in coming days, Portuguese star is going to lose a fortune here.

Similarly, EA Sports has also released a statement. They said, “We have seen the concerning report that details against Cristiano Ronaldo. We are closely monitoring the situation, as we expect our athletes and ambassadors to conduct themselves in a manner that is consistent with EA’s values.”

Save the Children foundation spokesperson also told The Independent, “We are disheartened by the news reports we’ve seen in the last 24 hours and we’re working to get more information.”

Similarly other partnered brands may come forward and raise their concern over the association with rape accused player. It’s a big loss to CR7’s brand image.


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